Samsung's expanded OLED TV lineup includes a new lower-priced series

Samsung is finally offering more than one OLED TV series. The company is expanding its Quantum Dot OLED range to add a more affordable S90C family (pictured above). You'll have to settle for a scaled-back version of object-tracking sound and won't get the S95C's near-flush wall mounting or external connection box. You'll still get a punchy QD-OLED image, AI-based HDR mapping, Dolby Atmos audio and syncing with Samsung soundbars.

The S90C starts at $1,899 for a 55-inch model and scales up to $3,599 for a 77-inch version. A 65-inch set is "coming soon." Conveniently, those prices match what LG is asking for equivalent C3 TVs — Samsung is clearly eager to upstage its main rival, although it still doesn't offer Dolby Vision HDR.