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Scandinavian math: Polestar will replace the 2 with a new model called 7

Scandinavian math: Polestar will replace the 2 with a new model called 7


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Launched in 2020, and extensively updated for 2024, the Polestar 2 got its name by landing as the young company's second model. It won't be replaced by a second-generation 2. Instead, its successor will be Polestar's seventh car, and it will be named — you guessed it — 7.

Speaking to British magazine Autocar, company boss Thomas Ingenlath confirmed that 7 comes after 2 in the Polestar range. "We will not replace the Polestar 2 with a Polestar 2. It will be the Polestar 7," he announced. The model is tentatively due out in the late 2020s.

Changing the name of a car from one generation to the next has pros and cons. On one hand, there's no name recognition; Volkswagen's Golf has gone through eight generations over the course of 50 years, for example, and buyers know exactly what the nameplate stands for. On the other hand, launching a new nameplate gives Polestar more possibilities as it develops the 2's successor; it's a clean break, in a way.