Sky's the limit with the new Range Rover SV Bespoke service

Land Rover is known for high-end, off-road-capable luxury SUVs, but the company is moving even further up the premium brand food chain with an in-house bespoke service for the Range Rover Autobiography and SV trims.

The Range Rover SV Bespoke program includes 391 interior material choices and 230 paint colors. Land Rover said it would also offer a match-to-sample service, similar to the ultra-popular and expensive Porsche Paint to Sample (PTS). Buyers can even add 24-carat gold exterior badges and select custom embroidery and interior trim.

Land Rover said buyers could go wild with their customization choices and themes, but if the process is too overwhelming, the automaker offers a few templates to help get things started. The program is available at the company’s UK SV Bespoke Commissioning Suite, select dealers, and online.