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Small Crossovers Are Catching Up To Big Trucks Among America's Best-Selling Vehicles

Photo: Brandon Bell (Getty Images)
Photo: Brandon Bell (Getty Images)

Full-size trucks have been the best-selling vehicles in the U.S. for decades, but a crossover came close to unseating one of the pickups in 2023. Among the top ten best-sellers last year, the Toyota RAV4 came in at fourth place while the Ram 1500 came in third behind the Chevy Silverado and Ford F-150.

The Chevy and Ford finished in second and first place, respectively, but the difference between the Ram and RAV4 was less than 10,000 units sold, which is a sign that small crossovers may be catching up to big trucks in America.

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The RAV4 has rapidly closed the gap: In 2020, the vehicle undersold the Ram truck by more than 133,000 units. Last year, it lagged by just 9,983. Stellantis sold 444,926 Ram pickups last year, a 5% decline from 2022.

Sales of the Ford F-150 remained strong with a total of 750,789 units sold, while the Chevy Silverado finished 2023 with 543,780 trucks sold. Again, the Ram 1500 was behind both Ford and Chevy pickups with 444,926 units sold. CNBC says the top five were rounded out by the Toyota RAV4 at 434,943 units sold, and Tesla Model Y at 394,497 vehicles sold. That’s two crossovers behind the trucks — and one of them is an EV, which is also notable.

CNBC cites analysts from Cox Automotive who say that full-size truck numbers are bolstered by fleet sales in the U.S., which partially explains their dominance: