Snap is offering its AR tools to enterprise customers

Snap users are already quite familiar with the company’s expertise in AR thanks to Lenses and Filters. Now, the social media company is unveiling AR Enterprise Services (ARES) to offer those tools to businesses. As part of the launch, Snap is offering a "Shopping Suite" to brands that can help them get more customers.

The company said that more than 250 million people engage with AR on the platform every day. For comparison, Snapchat has 375 million daily active users. Last year, it claimed that since January 2021 users have tried shopping-related AR lenses more than 5 billion times. The company didn't provide an updated figure.

The company's partners use AR Lenses to let people try on different apparel and accessories. They include Amazon and Walmart-owned Indian e-commerce giant Flipkart.

Snap's new Shopping Suite SaaS product offers four features: AR try-on to virtually try new styles of clothing, footwear and accessories (users can also upload an image of themselves and see how these items might look on them); 3D viewer to look at a product from all angles; fit and sizing recommendation tech based on the users' body shapes; and enterprise manager to host and manage all digital assets, create AR experiences using Snap's SDK and look at performance analytics... as well as help from the Snap's team to customize client's solutions.

Companies can integrate these features directly into their apps or websites, so customers can engage with them while checking out products.

Image Credits: Snap