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Sony and Honda's EV Company Is Called Afeela

dpatop 04 january 2023, us, las vegas a prototype of an electric car from the new afeela brand of the japanese companies sony and honda is on display at the ces technology trade show the vehicle is to be launched on the market in 2026, initially in the usa photo andrej sokolowdpa photo by andrej sokolowpicture alliance via getty images
Sony and Honda's EV Company Is Called Afeelapicture alliance

Honda has two alliances to build electric cars. The first, with GM, will see the American automaker's Ultium platform underpin an SUV from Honda dubbed Prologue, and for Acura, a reincarnation of the ZDX. The second alliance, though, is the more interesting one.

At the Consumer Electronics Show in 2020, Sony–the Japanese company known for TVs and video gaming–showed off a prototype of an electric sedan. In 2022, it showed an EV sedan and crossover. In March, the company entered a partnership with Honda named Sony Honda Mobility to produce electric cars. Wednesday night, the company showed off what it's been working on.

04 january 2023, us, las vegas a prototype of an electric car from the new afeela brand of the japanese companies sony and honda is on display at the ces technology trade show the vehicle is to be launched on the market in 2026, initially in the usa photo andrej sokolowdpa photo by andrej sokolowpicture alliance via getty images
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