Stellantis Expands into the Parts Business—and Hopes to Supply Its Rivals

• Stellantis is yet again diversifying its automotive market reach as it launches a private-label replacement parts brand called bproauto.

• With 30 parts categories available, Stellantis says it will have original-equipment-backed parts for nearly all brands and all cars, with a two-year warranty to boot.

• Mopar will remain the aftermarket and accessory parts supplier for Stellantis, while bproauto wants to help service departments flow for Stellantis dealers and other brands.

A successful automaker rarely focuses on just one product realm, especially nowadays. Simply making and selling cars is no longer enough when electric chargers and hoards of aftermarket parts add hundreds of thousands in revenue at the end of the year.

Stellantis is already a prime example of this industry shift, as the automaker’s branches extend from historical Mopar extras to car-rental apparatus Free2Move and Archer's electric aircraft. But now the FCA-born conglomerate is approaching one of the largest markets out there: general automotive parts sales.

Of course, Stellantis has been selling parts to consumers for decades, but always through the dealership service department funnel. Now, the company is launching its own competitively priced, private-label replacement parts operation called bproauto, with plans to sell the 30 most common parts categories.

“While Mopar will remain the global original-equipment parts and authentic accessories brand for Stellantis, bproauto will offer an alternative for nearly all brands and all cars—new, used, owned, rented, or shared,” said Mike Koval, head of Mopar North America.

Everything from ABS sensors and lightbulbs to ball joints and water pumps will be available, all with factory backing. Every part sold by bproauto will have a two-year/unlimited-mile warranty, while battery warranties will include two-year, free replacement coverage.

Consumers won’t see these products in big box auto parts stores like AutoZone anytime soon, a spokesperson for Stellantis confirms for Autoweek. However, the company hasn’t ruled out partnering with a major parts storefront, as bproauto plans to provide parts for up to and potentially exceeding 90% of the 0–14-year-old cars in North America.

Stellantis says the decision to launch an independent parts line is part of its Stellantis Dare Forward 2030 strategic plan to increase revenue through independent aftermarket sales. Additionally, prior testing of parts sales in Europe, the Middle East, and South America shows strong demand, the company says.

Clearly, Stellantis wants to diversify its revenue streams, and the ability to supply fellow automakers could represent a big opportunity or a significant challenge. What if other automakers don’t want to buy parts from Stellantis? Still, having an additional stash of parts for its own models could help streamline service timelines at dealerships.

“As the industry expands into electrified and electric vehicles, it’s more challenging for a global automaker to address both traditional and modern parts production,” said iSeeCars Executive Analyst Karl Brauer. “Stellantis is looking to bproauto to help it cover this expanding need, and has undoubtedly created an agreement allowing both companies to profit from supplying parts to Stellantis’ dealers and customers.

“As long as quality standards are maintained it shouldn’t be a problem, though convincing Stellantis’ customers that bproauto is worthy of their trust—and money—might take some time.”

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