Survey: Customers want quality photos before buying cars

How often have you browsed for cars online, only to end up frustrated by the potato-quality or completely nonexistent images? It’s a slight annoyance when you’re merely window shopping, but quality images are a significant selling point for many people. Dealer Image Pro commissioned a survey at the National Automobile Dealers Association Show earlier this year to get dealers’ opinions on photography and understand why quality is so variable between stores.

The company found that around 20% of dealers don’t believe photography is an important part of car sales. The other 80% are on board and focus on taking quality images of the vehicles they’re selling.