Yahoo Autos Survey: Gen Z buyers find car shopping more difficult than older drivers
As members of the Gen Z generation enter professional life, details about their car-buying habits are beginning to emerge. Some of the trends identified by a recent study are unsurprising, but the youngest group of drivers views car shopping differently than older generations.
Data provider CDK Global conducted the study by surveying 1,100 people of all ages who bought a car from a dealer in 2021; there's no mention of whether it was new or used. One key point worth mentioning is that 56% of respondents from the Gen Z generation (that's those born between 1997 and 2012) had bought their first car. It's perhaps not startling, then, that 81% of Gen Z buyers said that they want to take their time when they're shopping for a car and understand all of their options. That figure fell to 73%, 60%, and 45% for Millennials, Gen Z, and Baby Boomers, respectively. It stands to reason that older customers had a much better understanding of the car-buying process.
