Yahoo Autos Taco Bell celebrated the return of potatoes to its menu with taco NFTs that sold out in minutes. Now, they're reselling for thousands of dollars.
Taco Bell launched a collection of crypto art for $1 each, and they sold out in 30 minutes.
Some pieces have already resold for over $3,000.
NFTs are digital assets that make up a $250 million market.
Taco Bell just became the first fast food chain to jump into the NFT trend with five versions of digital art, selling five copies of each. Taco Bell is calling them "NFTacoBells."
NFTs are digital assets that have been around since 2017, and in 2020 they became a $250 million market. Creators are already realizing the potential to make millions in the relatively new space. Grimes sold her digital collection for $5.8 million in a 20-minute auction. A Miami art collector sold a 10-second video for $6.6 million. The NBA Top Shot online marketplace has done over $65 million in sales in just the last week.
Taco Bell's 25 total pieces of crypto-art sold in under 30 minutes on Sunday on the platform Rarible, the company told Insider. The five types were each related to Taco Bell's menu in some way, and started out priced at $1 each. The "Ever-Crunching Tacos" piece received the highest bid of 2 WETH, or about $3,646, according to CoinGecko. One of the pieces is for sale now for 10 ETH, or $18,365.25.
