A new Taiwanese luxury airline is launching flights from Taipei to the US. See inside the swanky Airbus A350 flying the 12-hour route.

• Tawainese luxury carrier Starlux Airlines is launching nonstop flights from Taipei to Los Angeles in April.

• The carrier will use Airbus A350 aircraft equipped with first, business, and economy class cabins.

• Unlike other startups that launched as low-cost carriers, Starlux entered the market as a full-service airline.

A new airline is heading to the US this spring.

On April 26, Taiwanese luxury carrier Starlux Airlines will launch its first-ever flight from Taipei to Los Angeles.

The route, which will compete with established Taiwanese carriers EVA Air and China Airlines, will fly five times a week until June when it will ramp up to daily service.

A fleet of Airbus A350-900 aircraft will power the transpacific trek, journeying 12 hours across some 6,800 miles.

Starlux also flies the Airbus A330neo and the Airbus A321neo aircraft — the narrowbody plane being equipped with lie-flat business class seats.

The company's first A350 was delivered in October and is part of an 18-strong order that was first placed in 2018 — back when there was little known about the startup.

Starlux was founded by aviation tycoon Chang Kuo-wei, the former chairman of EVA Air — a highly-acclaimed Taiwanese airline decorated with awards for safety and service.

Source: EVA Air

His father, Changi Yung-fa, founded EVA. But, a power struggle erupted after Yung-fa's death and pushed Kuo-wei out, opening the door for Kuo-wei to use his experience to build a competing carrier.

Source: CNN

Launching its inaugural flight in January 2020, Starlux bills itself as a "luxury" airline promising a full-service experience.

It's actually one of the few startups to not enter as a low-cost carrier, like Avelo Airlines in the US and Norse Atlantic Airways in Europe.

The airline's new flight to the US will be its first route outside of Asia. Starlux hoped to start long-haul flights sooner but its 2020 launch was unlucky timing as COVID halted travel about three months later.

Nevertheless, the company will soon achieve its US milestone. Starlux already has partnerships in place, including with the LA Clippers, and it hopes to eventually join an airline alliance, COO KW Nieh told Executive Traveller in 2021.

Source: Executive Traveller, Star Alliance

Starlux's A350s will be configured with 306 seats across four cabins, including 240 in economy, 36 in premium economy, 26 business, and four in first.

First and business come with the expected bells and whistles of premium cabins, including a privacy door and a lie-flat bed…

…a side table and a cubby for storage...

...a large seatback screen...