Tesla Will Let Buyers Try Its Pricey FSD Tech

• Tesla's Full Self-Driving driver-assist system will be offered to new buyers as a free trial for a month.

• The Level 2 system normally costs $12,000 as a one-time purchase, or on a subscription basis for $199 a month.

• The EV maker has recently embraced a neural network approach to FSD beta, instead of traditional code, training the system on millions of video clips.

Tesla CEO Elon Musk revealed that the EV maker would offer the company's Full Self-Driving driver-assistance system to new buyers as a free trial for a month, just weeks after another major software update to the system.

Additionally, the EV maker will give new Tesla buyers a demonstration of the software upon delivery of every new Tesla—something it hasn't done in the past.

Currently, FSD costs $12,000 as a one-time payment or $199 a month on a subscription basis. But at one point in the past the system cost $15,000.

The one-month free trial comes just weeks after Tesla announced that instead of conventional code, the beta version of the Level 2 driver-assist system would be run by neural networks that were trained on millions of video clips, as the EV maker revealed back in January.

The one-month trial was not immediately seen by industry observers as an indication that Tesla is ready to cut prices for the system, after a year of significant price cuts for some of its EVs.

Instead, the move is seen as more of a marketing push for the technology.