‘The Super Mario Bros. Movie’ will arrive in theaters two days early

The Super Mario Bros. Movie is bumping up its release date. The animated adventure will now open on April 5th in over 60 markets (it was previously slated for April 7th). Giving the movie a five-day opening over Easter weekend is an old Hollywood trick that could help pad its initial earnings and lead to marketing-friendly headlines touting its early success.

The film stars the voices of Chris Pratt as Mario, Anya Taylor-Joy as Princess Peach, Chris Day as Luigi, Seth Rogen as Donkey Kong and Jack Black as Bowser. It was initially scheduled to release in December, but Illumination and Nintendo announced early last year they were pushing it back to this April. Throughout April and May, the movie will release in ten additional Southeast Asian, Middle Eastern and Eastern European markets; Japan’s release is timed to coincide with the Golden Week Holidays on April 28th.