2024 Jeep Grand Cherokee prices went up — now they've dropped by as much as $4,000

When we posted on pricing for the 2024 Grand Cherokee just a couple of weeks ago, we wondered yet again at lavish MSRP increases that Stellantis is applying to three of its four U.S. brands. Relative to launch pricing at the start of the 2023 model year, the lower Laredo and Altitude trims were only a few hundred more expensive in 2024, but the Limited, Overland, and Summit were anywhere from $3,190 to $6,490 more expensive.

It's a great thing for Grand Cherokee shoppers that Jeep has since been able to admit, "Hey, maybe we got a little exuberant with prices, let's see what we can do about that." And what the automaker has done is lower MSRPs by either $2,000, $3,500, or $4,000 on the 2024 Grand Cherokee and Grand Cherokee L.

A TikTok user called "zachshefska" first highlighted a bulletin Stellantis sent to Jeep dealers on January 29 — the same day our price post ran — called "2024MY Jeep Pricing Action." The discounts outlined in the bulletin took effect with 2024 Grand Cherokee production beginning January 31, 2024. Jeep loaded the new figures on its configurator, so the latest opening bids for a Grand Cherokee, and their comparisons to the original 2024MY MSRPs are:

• Laredo A: $38,390 (No change)

• Laredo: $39,830 ($2,000 less)

• Laredo X: $40,580 ($2000 less)

• Altitude: $44,435 ($2,000 less)

• Altitude X: $44,935 ($2,000 less)

• Limited: $47,700 ($3,500 less)

• Overland: $62,790 ($4,000 less)

• Summit: $64,445 ($4,000 less)

• Summit Reserve: $68,835 ($4,000 less)