A TikToker is redesigning thrift store displays for free to show people that buying second-hand clothes can be 'just as stylish'

Before and after images of a thrift store window display.
A TikToker who redesigned a thrift store window display received 5.8 million views.TikTok: @elll.rose, Ellie Rose
  • A sustainable fashion TikToker offered to spruce up the window displays of thrift stores for free.

  • She used items that were on sale in the second-hand store to make the displays more stylish.

  • The video received 5.8 million views and over 1,000 comments reacting to the final design.

A TikToker is sprucing up the window displays of second-hand stores for free, using her sustainable fashion knowledge to entice fashion-focused customers.

On March 20, Ellie Rose, a 22-year-old based in Brighton, England, posted a TikTok which showed the window displays of various charity shops which are the most common type of thrift store in the UK, run by nonprofits to raise funds.


In the upload, Rose said in a voiceover she had walked past many similar locations and thought they "might need just a little bit of help with some of the styling."

@elll.rose 📍British Heart Foundation - London Road, Brighton @Scarlett Elizabeth #charityshop #styling #sustainablefashion ♬ Twin Me - Get Mi

Rose, who studied fashion at college and university, said in the video voiceover she offered to help at several stores "and a lot of them said yes." In the viral upload, she and another woman could be seen looking through racks of clothes at a store run by the British Heart Foundation in Brighton, before taking apart the window display.

"Me and my friend Scarlett did some research into the latest trends for 2023," Rose told Insider. "Scarlett made a Pinterest board full of inspiration that we used whilst styling. One of the goals was to pull a younger crowd into charity shops."

After sourcing items from the store, they revamped the mannequins, replacing floral dresses with a trench coat and black top, while a second mannequin was dressed in a fur jacket. They also created a mini-display inside the store with a half mannequin which they fitted with a blazer and bright red scarf.

"Hopefully this showed some people that buying secondhand can be just as stylish as buying new," Rose said in the video voiceover.

Rose has over 146,000 followers on TikTok where she posts videos about sustainable fashion, upcycling clothes, and thrift store bargains. But her charity shop revamp blew up, receiving 5.8 million views.

Over 1,000 people commented on the video, with many applauding the efforts of the TikToker. "I would watch 100 episodes of this!" one viewer wrote in a top comment that received 17,900 likes. Rose responded with a follow-up video posted the next day, which showed them updating mannequins in another store, and received 174,000 views.

@elll.rose Replying to @2 Legit 2 Knit 📍Debra - York Place, Brighton @Scarlett Elizabeth #charityshop #styling #sustainablefashion ♬ Twin Me - Get Mi

However, some viewers took issue with a moment in the original video, when Rose said customers showed interest in the fur jacket while she was trying to put it on the mannequin.

"You had people trying to buy the fur jacket and you didn't let them..?" read a comment that received 23,400 likes. In response to a further comment which made the same observation, Rose replied, "Just wanted the window to look good for at least an hour to get people in ok!! It was sold the next day."

Rose told Insider it took four hours to put the displays together for both stores and it was a lot harder than she expected, as she hadn't worked with mannequins before. "I'm sure it will get easier and quicker as I practice," she added and said she has plans to volunteer at three more stores in April.

"I didn't hear if it helped bring more customers in specifically, however the mannequins were in different clothes when I walked past the next day, so hopefully that means the items sold," Rose told Insider. "I also put the shop location in the caption on TikTok so any viewers could also visit."

British Heart Foundation did not immediately respond to Insider's request for comment.

For more stories like this, check out coverage from Insider's Digital Culture team here.

Read the original article on Insider