Yahoo Autos Toyota brand loyalty is down. And Tesla is to blame.
In the contest to dominate the rankings for automobile brand loyalty, Toyota used to be "neck and neck" with Ford and Chevrolet.
Key takeaway: used to be.
A recent S&P Global Mobility survey showed, and Automotive News reports, that among mainstream auto brands for the first four months of this year, Toyota fell to seventh place in the rankings, with Ford and Chevy topping the list.
One reason for the drop, according to analyst Tom Libby of the market research firm, is a migration of customers to electric vehicles, primarily to Tesla.
