Toyota’s Goal Is to Make “One Too Few” GR Corollas

The Toyota GR Corolla is coming later this year and it appears to be all that we were hoping for. The only questions remaining are whether you'll be able to get one and how much it'll cost. And while Toyota isn't confirming anything about pricing, the company tells Road & Track that the special, hands-on Motomachi production facility will be able to meet the demand for the GR Corolla.

"I wouldn't say the limiting factor on these vehicles is our ability to produce them," Toyota Vice President of Marketing Mike Tripp told R&T. "It's being very careful to make sure that we maintain the niche credibility."

The right amount to ensure that while expanding the brand, Tripp says, is "one too few."