Toyota raises prices from $150 to $900 across its 2024 lineup

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Cars Direct says it saw a Toyota dealer bulletin earlier this month laying out price changes on 20 Toyota models from the Corolla to the Highlander Hybrid. The MSRP changes came in almost entirely below $400; the only models hitting that mark or going higher were the GR Corolla and Sequoia listed as rising by $400, the Sienna minivan costing $500 more, and the Supra that would add $900 to its MSRP.

The bulletin also claimed that price changes would commence with January or February production depending on the model, so end-of-year buyers trying to get in before the inflationary bell could score lower prices on 2024 models. It's possible the situation changed between that bulletin going out and Toyota updating its U.S. configurator, because price changes are already in effect, they can vary by trim, and they're slightly different from the numbers in the bulletin.

This isn't every model Cars Direct listed, but enough to make the point about MSRPs and their changes:

• Highlander Hybrid: $42,115 ($100 to $250)

• Highlander: $40,515 ($100 to $250)

• Corolla: $22,995 ($150 to $200)

• Toyota Crown: $41,145 ($100 to $730)

• Prius: $28,745 ($200)

• RAV4: $29,285 ($200)

• Corolla Hybrid: $24,395 ($200 to $250)

• GR Corolla: $37,195 ($200 to $1,840)

• RAV4 Hybrid: $34,225 ($250)

• Grand Highlander: $44,465 ($250)

• 4Runner: $42,350 ($300 to $700)

• Grand Highlander Hybrid: $46,065 ($350)

• Toyota Supra: $46,635 ($900)