Toyota TRD Pro watches are far from subtle

Toyota TRD Pro watches are far from subtle

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Toyota's TRD Pro trucks carry some serious cachet — it's only going to get more serious after Friday's reveal of the 2024 Toyota Tacoma lineup featuring the rugged TRD Pro trim, part of the one-two off-road punch alongside the new top-of-the-line Trailhunter. Anything branded TRD Pro is pretty sought-after here in California. A bright orange 4Runner TRD Pro received more thumbs up than just about any press car I've driven, and that includes the likes of high-end Benzes, Porsches, and a Nissan GT-R. So it was probably only natural that a line of TRD Pro-branded watches would eventually come into existence.


Toyota has partnered with Original Grain, a San Diego-based watch company that carved a niche for itself by using sustainably harvested wood to craft their timepieces. Called the Solar Octane collection, subtlety is not their forte. The watches are named after the orange color exclusive to TRD Pro Tacoma, Tundra, 4Runner and Sequoia for 2023.

Somewhat confusingly, there are three watches named after three different trims for Toyota's off-road rigs. The top-of-the-line TRD Pro is a 44mm with automatic movement constructed of "racing grade" aluminum and blackwood. It wears a camouflage — if you can call bright orange digital camouflage — pattern and comes in its own orange rugged case. It costs $749 and is limited to 250 pieces, each serial numbered.