Toyota Tundra owners in Australian test program are forbidden to post on social media

Following the death of the Australian ute market, automakers are trying to get our friends down under hooked on full-size pickups. Toyota is the latest company pushing its truck onto an unsuspecting populace. It's shipping over 300 Tundras and converting them to right-hand-drive for a pilot program. However, it's forbidding owners, who have paid for the trucks, to post about them on social media.

The news comes from Australia's Drive, which uncovered the rules for owners of the test vehicles in the "Tundra Insiders Program." Owners buying one of the 300 trucks must agree to let Toyota inspect them for any issues that might crop up, but they are also under stringent orders not to post about the trucks on social media or to let any media outlets review them.

In a letter to owners, Toyota says they must "avoid any comment about the Tundra on social media, and refrain from mentioning or discussing the lease agreement, or the Tundra itself, with any media outlets."