Tuscadero Pink returns to 2024 Jeep Wrangler lineup

You love pink Jeeps. That's not a question; it's a fact. When Tuscadero Pink debuted on the Wrangler back in 2021, demand for it was so strong that Jeep was compelled to extend production into the 2022 model year just to fill existing orders. It disappeared into Mopar's color vault after that production run completed, but Jeep's marketing people know a hit when they see one. Sure enough, Tuscadero Pink is back for the refreshed 2024 Wrangler.

“Some 30,000 customers placed an order for Tuscadero when it first debuted in 2021,” said Bill Peffer, senior vice president and head of Jeep brand – North America. “We’re always looking to deliver what our customers tell us they want, so we’re ‘tickled pink’ to bring back the highly sought-after Tuscadero paint shade on Jeep Wrangler to mark 4x4 Day 2024.”

2021 Jeep Wrangler lineup in Tuscadero Pink.