Yahoo Autos New TV Deal for NASCAR Includes Amazon Prime, TNT
Watching NASCAR beginning in 2025 just got a little more complicated.
The sanctioning body announced a new seven-year TV deal on Wednesday that will have FOX Sports, NBC Sports, Amazon's Prime Video and TNT Sports each getting a share of NASCAR Cup Series broadcasts from 2025 through the 2031 season.
Fans will also find NASCAR race content on Peacock, USA, TruTV and the B/R (Bleacher Report) Sports Add-On on Max.
The 2025-31 TV schedule promises to give TV guides a workout.
NASCAR declined to disclose the financial terms of the new seven-year deal, though The Athletic pegged the total package at $7.7 billion. The $1.1 billion annual deal would be a 40% increase on its current TV package, according to The Athletic.
Here's what the deal means to the fans from 2025-31:
• FOX Sports will carry the season's first 14 Cup Series races, including the Daytona 500 and the season-opening Busch Light Clash.
• NBC will carry the season's final 14 Cup Series races, including the Playoffs and season-ending Championship race.
• Five Cup Series races in the FOX portion of the package will be on FOX, nine on FS1.
• Four Cup Series races in the NBC portion of the package will be on NBC, while the remaining 10 on USA.
• FOX Sports, which also includes FS1, will carry the entire NASCAR Craftsman Truck Series season.
• Amazon Prime Video (you'll need an Amazon Prime account) will stream five Cup races in the middle of the season.
• TNT will carry five Cup Series races in the middle of the season.
• TNT and Amazon Prime will have exclusive rights to practice and qualifying sessions.
• According to NASCAR, "Prime Video will stream practice and qualifying live for the first half of the season through their last race of the midseason series with the exceptions of the Busch Light Clash, Daytona 500 and NASCAR All-Star Race, which will remain with FOX Sports. TNT Sports will initiate its coverage with thenext five midseason races simultaneously broadcast live on TNT and streaming on the B/R (Bleacher Report) Sports Add-On on Max. Practice and qualifying for the remainder of the season will stream onMax and air on truTV.
“Our goal was to secure long-term stability with an optimized mix of distribution platforms and innovative partners that would allow us to grow the sport while delivering our product to fans wherever they are—and we’ve achieved that today,” said NASCAR president Steve Phelps.“NASCAR has been a cornerstone property for both new and established platforms for several decades.
"These agreements demonstrate the staying power of our sport and the consistent, large-scale audience it delivers. This landmark deal underscores our collective growth opportunity to drive engagement across this diverse collection of platforms—whether on broadcast, cable or direct-to-consumer. With the talented young drivers, exciting new teams and record-breaking racing we’ve seen since the Next Gen car was introduced in 2022, we’re looking forward to working with each of these partners to bring some of the best racing in the world to fans everywhere.”
Added NBC Sports President Rick Cordella:
"We are thrilled that the NASCAR champion will continue to be crowned on our platforms for years to come. Whether it’s the unpredictability of a superspeedway, a Playoff cutoff race, or the championship finale, NBC Sports will use its wide array of platforms to present the dramatic conclusion to every NASCAR season for what will be 17 years at the end of this extension.”
The Amazon Prime portion of the deal represents that network's first plunge into live motorsports coverage.
