Advertisement

UAW's New President Wants Big Three To Know He Isn't Playing Around

United Auto Workers president Shawn Fain, left, talks with autoworkers outside the General Motors Factory Zero plant in Hamtramck, Mich., on Wednesday, July 12.
United Auto Workers president Shawn Fain, left, talks with autoworkers outside the General Motors Factory Zero plant in Hamtramck, Mich., on Wednesday, July 12.

Good morning! It’s Thursday, July 13, 2023 and this is The Morning Shift, your daily roundup of the top automotive headlines from around the world, in one place. Here are the important stories you need to know.

1st Gear: No Handshakes

Contract negotiations between the United Auto Workers and Detroit’s Big Three automakers formally kicked off Thursday, first with Stellantis followed by Ford and General Motors next week. Bargaining season typically starts with a handshake; rather, three handshakes, between the UAW president and each brand’s top executive. The UAW’s new leader Shawn Fain wasn’t feeling that this time around, though. From The Wall Street Journal:

ADVERTISEMENT

Read more

The three automakers face a wild card entering contract negotiations in the coming days: a new reform-minded president who is trying to restore camaraderie at the UAW after a multiyear corruption scandal. He is already throwing out the traditional playbook used by past union leaders and girding for a strike, potentially at more than one company.

Fain’s rejection of this long-celebrated ceremony, in which auto chief executives and union leaders would gather before the press for a cordial handshake, is yet another sign that this summer’s talks are going to be challenging.

“There’s no point in having a big pomp and [circumstance] ceremony where we act like we’re friends, and we’re working together, when we’re not,” said Fain, while meeting with workers at a Ram truck factory in Sterling Heights, Mich.

“The membership comes first. That’s our job.”

The handshake tradition dates back to at least the 1960s and has long marked a nervous period in the Motor City as work rules and contract economics are laid out for the following years. The pageantry around the negotiations’ start has become symbolic for both sides.

During the expiring contract’s negotiations in 2019, GM lost about $3 billion due to a 40-day work stoppage at its plants. With Fain at the helm, a strike again seems likely — this time, at more than one company. EV production has allowed carmakers to increase margins on the vehicles they sell, while eliminating components like engines and transmissions that previously required union members to produce. The battery joint ventures GM, Ford and Stellantis have entered into aren’t creating union jobs that guarantee the same wages nor protections. WSJ continues:

Fain is looking to protect jobs and boost hourly wages, especially for less-senior workers, in an era when all three car companies are converting their fleets from gas-powered vehicles to electric ones.

Inflation has also hit a four-decade high, hurting workers’ pocketbooks, and the union plans to push for the return of yearly cost-of-living adjustments and other benefits lost during harder times when the union made concessions to help the car companies survive.

Mike Caldwell, a union representative at the Ram truck factory, said many of these items are must-haves to win his support for any tentative agreement reached.

“It seems like they’re willing to step up and address a lot of these things,” Caldwell said of the new union leadership.

Fain talked a big game leading up to his election in March. Not shaking hands is a good start, but results are better. The current contract expires September 14.

2nd Gear: Lucid Can’t Make The Price Cuts It Needs

The Lucid Air is a beautiful car, but pretty much everyone agrees it’s too expensive. Trouble is, Lucid isn’t yet at the level of growth where it can build enough of the things, so prices must stay high. A partnership with Aston Martin is a nice feather in its cap, and the wealth of Saudi Arabia is convenient to fall back on, but overall the startup is struggling. Its shares tumbled another 12 percent Wednesday. From Reuters:

Lucid Group said its second-quarter production dropped from the previous three months while deliveries stayed flat, sending the shares of the luxury electric-vehicle maker down about 12% on Wednesday.

The Saudi Arabia-backed startup has been struggling to ramp up production in the face of supply chain issues, while a price war started by market leader Tesla in January has intensified competition.

Lucid delivered 1,404 vehicles in the quarter to June 30, compared with 1,406 deliveries in the previous quarter. Its production fell 6% sequentially to 2,173 vehicles.

The company had trimmed its 2023 production forecast and reported a lower-than-expected first-quarter revenue in May as it took a hit from Tesla’s price war and rising interest rates.

Will Lucid make it out of this one? It’ll need to get the word out, rein in prices and bring that SUV to market. Those are some tough errands on the to-do list.

3rd Gear: BMW Hoping For Banner Year In U.S. EV Sales

BMW wants to sell 50,000 EVs in the U.S. in 2023. Thing is, 2023 is about halfway in the books, and the German marque only moved just under 18,000 battery-powered cars thus far. It’s leaning on the i4 to get it over the line. From Automotive News: