Ulta Expanded Its 21 Days of Beauty Sale TODAY With 10+ New Deals
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Out of all the big beauty sales, we have to admit this is our favorite. Ulta’s 21 Days of Beauty 2023 is as epic as can be, with three full weeks of half-off deals. We’re talking 50 percent off best sellers and new products from brands including Tula, Anastasia Beverly Hills, Smashbox, Benefit Cosmetics and so much more. There’s haircare, makeup, skincare, nails, beauty tools—everything. Like past years, each day features a different brand or product on sale so you’ll want to game-plan exactly what and when to shop.
Today's Top Deals
The Handheld Vacuum That's 'Light & Works Everywhere' Is Somehow Down to Only $25
These Best-Selling Sunglasses Are on Sale For $16: 'I Reach For These More Than My Ray-Bans'
This Anti-Aging Retinol Face Moisturizer Has Over 30,000 Perfect Ratings—Grab It For 41% Off
You’ll want to be sure to download the Ulta app, too, for a variety of reasons. You can use the live try-on experience, GLAMlab, to test out colors, as well as access app-only deals. Many steals are brand-new, never-before-seen so you don’t want to miss them.
Have your eye on something specific? Looking to spring clean your makeup bag and stock up on complexion essentials? Check out some of the best first week deals below and come back here to get shopping.
Tarte Maneater Mascara in Black
Get tons of volume with no flakiness with this cult-fave mascara. Shape Tape Full-Coverage Foundation is also on sale.
Maneater Mascara $12.50 (was $25)
Peach & Lily Power Cocktail Lactic Acid Repair Serum
Brighten and gently exfoliate your skin with this 10 percent lactic acid-infused serum. The brand’s Matcha Pudding Antioxidant Cream is also half off.
Power Cocktail Lactic Acid Repair Serum $25.50 (was $51)
Elemis Pro-Collagen Marine Cream
This luxe face cream features marine and plant actives to hydrate and firm skin.
Pro-Collagen Marine Cream $46.50 (was $93)
Urban Decay Cosmetics Vice Hydrating Lipstick
Don’t sleep on these super-pigmented, long-lasting vegan lipsticks that feel nourishing on the lips.
Vice Hydrating Lipstick $10.50 (was $21)
You’ve seen Youthforia’s PreGame Daily Protective Primer all over TikTok. Now’s the time to try it half-off, as well as other cruelty-free faves.
PreGame Daily Protective Primer $19 (was $38)
Beekman 1802 Milk Primer SPF 35 3-in-1 Daily Defense Sunscreen & Makeup Perfecter
This sunscreen, moisturizer, and primer in one also works to hydrate and repair skin.
Daily Defense Sunscreen & Makeup… $13.50 (was $27)
Murad Targeted Wrinkle Corrector
This viral serum temporally mimic the effect of Botox and folks are obsessed. It’s never been included in Ulta Beauty’s sales before!
Murad Targeted Wrinkle Corrector $39.50 (was $79)
Stila Stay All Day Waterproof Liquid Eye Liner
Stock up on everyone’s fave liquid eyeliner, in seven shades.
Waterproof Liquid Eye Liner $12 (was $24)
Too Faced Lip Injection
Maximum Plump Extra Strength Lip Plumper and Lip Injection Extreme Lip Plumper are both half off with really pretty color options.
Too Faced Lip Injection $16.50 (was $33)
For the first time, About-Face’s TikTok-viral Paint-It Matte Lip Color and Matte Fix Lip Pencil are included in the online-only sale.
Paint-It Matte Lip Color $8 (was $16)
Lancôme La Vie Est Belle Eau de Parfum
All sizes of this sugar-and-warm-vanilla perfume are on sale for the first time.
La Vie Est Belle Eau de Parfum $59 (was $118)
Clarins Double Serum Firming & Smoothing Concentrate
This powerful serum contains 21 potent plant extracts to target wrinkles and firm skin.
Clarins Double Serum $45 (was $90)
Fenty Beauty by Rihanna Pro Filt’r Instant Retouch Concealer
This creamy, longwear, creaseproof concealer has 50 natural matte shades to choose from.
Pro Filt’r Instant Retouch Concealer $15 (was $30)
Nuface Mini+ Facial Toning Microcurrent Kit- Sandy Rose
Pick up the petite FDA-cleared Mini+ Facial Toning Microcurrent Kit for half off online-only. It comes with the Silk Crème Activator, Aqua Gel and Application brush.
Nuface Mini+ $122.50 (was $245)
Kiehl’s Since 1851 Midnight Recovery Concentrate
This nourishing face oil helps reduce fine lines and boost radiance all at the same time.
Midnight Recovery Concentrate $28 (was $56)
Anastasia Beverly Hills Brow Wiz Ultra-Slim Retractable Detail Pencil With Spoolie
Stock up on this cult-fave brow pencil that comes in 12 shades.
CosRx Master Patch Set
Stock up on some of the best pimple patches on the market. It;s less than $10 for 90 of ’em!
Master Patch Set – 90 Patches $9.50 (was $19)
Nudestix Nudescreen Daily Mineral Veil SPF 30
Only online, get Nudestix’s tinted sunscreen (available in five shades!) for half off.
Nudescreen Daily Mineral Veil SPF 30 $18 (was $36)
The TikTok-viral Keys Soulcare Let Me Glow Illuminating Serum gives skin the prettiest glow — and it’s only on sale at Ulta Beauty.
Let Me Glow Illuminating Serum $13 (was $26)
bareMinerals Gen Nude Powder Blush
These eight ultra-silky, talc-free blushes are all half off.
Gen Nude Powder Blush $13 (was $26)
If you haven’t tried Black-owened brands such as Uoma, Juvia’s Place and BeautyStat, now’s the chance. To wit, Uoma Beauty Badass Icon Matte Lipstick is half off.
Beauty Badass Icon Matte Lipstick $12 (was $24)
Live Tinted Huestick Multistick and Huestick Corrector
Shop these 4-in-1 eye, lip, and cheek multisticks — plus color correctors — from founder Deepica Mutyala.
Dr. Brandt Pores No More Pore Refiner Primer
Only online, grab mattifying and pore-refining primer for 50 percent off.
Pores No More Pore Refiner Primer $24 (was $48)
Lancôme Rénergie Eye, Night & Triple Serum
For the first time, anti-aging eye cream, night cream and lightweight serum is included in the sale.
Lancôme Rénergie $80 (was $160)
Murad AHA/BHA Exfoliating Cleanser
Only online, shop this exfoliating cleanser with a trio of exfoliating acids and Jojoba beads for the smoothest skin ever.
AHA/BHA Exfoliating Cleanser $23 (was $46)
Bobbi Brown Crushed Oil-Infused Gloss
Choose from 10 shades of sheer, ultra-shiny gloss shades and three shimmer hues.
Crushed Oil-Infused Gloss $16 (was $32)
Benefit Cosmetics Goof Proof Waterproof Easy Shape & Fill Eyebrow Pencil
This brow-filling and shaping eyebrow pencil comes in 12 natural-looking shades.
Benefit Cosmetics Goof Proof $12.50 (was $25)
IT Cosmetics CC+ Cream Illumination SPF 50+
Have you tried the glowy version of this cult-fave CC cream yet? Now’s your chance!
IT Cosmetics CC+ Cream Illumination $22 (was $44)
Tarte Maracuja Juicy Lip Plumping Gloss
For the first time, this TikTok-vital plumping lip gloss — that smells like vacation — is included in the sale.
Maracuja Juicy Lip Plumping Gloss $12 (was $24)
Tula The Cult Classic Purifying Face Cleanser
Fans of this cleanser swear by the way it removes dirt, impurities and makeup without stripping the skin.
Purifying Face Cleanser $12 (was $24)
Shiseido Ultimate Sun Protector Lotion SPF 50+ Sunscreen
For the first time, Shiseido’s ultra-popular invisible sunscreen is half off.
Shiseido Ultimate Sun Protector $25 (was $50)
KVD Beauty Tattoo Pencil Liner Waterproof Long-Wear Gel Eyeliner
This transfer-resistant gel pencil eyeliner comes in 11 shades.
KVD Beauty Tattoo Pencil Liner $11.50 (was $23)
Sunday Riley Ice Ceramide Moisturizing Cream
Heads up, dry skin babes. For the first time, Sunday Riley’s ceramide-enriched moisturizer is included in the sale.
Sunday Riley Ice Ceramide $32.50 (was $23)
L’Occitane Almond Shower Oil
Another “first time steal” is this hydrating and yummy-smelling luxe shower oil.
Almond Shower Oil $14.50 (was $29)
Dermalogica Daily Glycolic Cleanser
Another first-timer, this brightening cleanser with alpha hydroxy acid (AHA).
Daily Glycolic Cleanser $18.50 (was $37)
Urban Decay Cosmetics 24/7 Eyeshadow
These single shadows went viral on TikTok — for good reason. Try one of the 23 shades for half off.
24/7 Eyeshadow $10.50 (was $21)
St. Tropez Self Tan Purity Bronzing Water Face Mist
It’s almost summer. Fake a bronze glow with this easy-to-use clear facial mist.
Bronzing Water Face Mist $16.50 (was $33)
Benefit Cosmetics Select POREfessional Primers
Shop Hydrating, Pore-Minimizing and Lite Ultra-lightweight face primers for their cheapest price yet.
POREfessional Primers $17 (was $34)
Tula 24-7 Moisture Hydrating Day & Night Cream
Only online, grab this best-selling moisturizer packed with probiotics and superfoods.
Moisture Hydrating Day & Night Cream $27 (was $54)
Bobbi Brown Vitamin Enriched Eye Base Primer & Moisturizer
You’ve seen your favorite TikTokers use this all-in-one eye cream as a makeup primer to reduce the appearance of fine lines.
Eye Base Primer & Moisturizer $29 (was $54)
Tarte Shape Tape Concealer
Cult-faves Shape Tape Full-Coverage Concealer and Ultra Creamy Concealer are half off. Stock up!
Tarte Shape Tape $15.50 (was $31)
Lancôme Lash Idôle Mascara
Another “first time steal,” Zendaya’s favorite Lash-Lifting & Volumizing Mascara (and the waterproof version!) are half off.
Lash Idôle Mascara $15 (was $30)
It’s no April Fool’s joke. For the first time, Ulta Beauty expanded its 21 Days of Beauty event to…day 22. You get one more day to shop 50 percent off more than 10 faves, including Benefit Cosmetics WANDERful World Silky-Soft Powder Blush, Anastasia Beverly Hills
Brow Wiz Ultra-Slim Retractable Detail Pencil With Spoolie, IT Cosmetics CC+ Cream Illumination SPF 50+ and so much more.
Silky-Soft Powder Blush $15.50 (was $31)
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Click here to see more up-to-date holiday deals!