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Volkswagen ID.3 headlight steps in the teaser limelight

Volkswagen ID.3 headlight steps in the teaser limelight



Volkswagen's conducting a quizzical teaser campaign for the refreshed ID.3 that debuts tomorrow. It started with a sketches of the coming subcompact hatchback. As such drawings usually do, they exaggerated the proportions and wheel sizes, revealing small changes to the front fascia and interior architecture. Then VW teased the new taillights that feature two-part reversing segments — a change you'd need to be deep into the car's lore to register. Now it's done the same with the headlights, posting a short, fast-paced clip of the optional Matrix units. Again, we feel like we'd need to run the "Enhance" routine to figure out what's happened where. And there's the fact that VW engineers have already been testing uncamouflaged prototypes in the Arctic, so VW's showing us the items we already know about.

The juice of the "comprehensive upgrade" is on the inside, and we've gotten nothing beyond the initial sketches of the interior. The refresh will include new software with improved performance and over-the-air updates, plug-and-play EV charging, and the "latest generation of fully integrated assist systems" with Travel Assist with Swarm Data, parking assistance with memory, and refinements to adaptive lane guidance.