Yahoo Autos Volkswagen Won’t Cut Its EV Prices to Match Tesla
No price cuts here.
Everything seems to be getting really, really expensive these days, except for Teslas as the company has been slashing prices for its EVs all over the world in recent weeks. But, while Ford clamored to follow Tesla down the price-cutting rabbit hole, German automaker Volkswagen assures that it won’t be making any such moves.
Tesla began cutting the price of some of its best-selling models last year. The cuts started in China and soon spread to the U.S., where the American EV brand slashed up to 20 percent off the price of some models.
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Soon after Tesla announced the cuts, Ford followed suit and slashed prices of its Mustang Mach-E EV. Here in the states, buyers can now pick up a new electric Mustang for up to $5,900 less than they could last year.
While it might have looked like the cuts from Ford and Tesla were the first in a long line of EV-selling dominoes that could soon fall, VW appears to have quickly put a stop to the trend. According to Automotive News, the German automaker won’t be slashing prices of its range of electric cars anytime soon. The site reports:
Volkswagen Group has no plans to offer discounts for its electric vehicles to counter price cuts by Tesla, CEO Oliver Blume told a German newspaper.
VW will not take part in a price war with Tesla, Blume told the Frankfurter Allgemeine Sonntagszeitung. “We have a clear pricing strategy and are focusing on reliability. We trust in the strength of our products and brands,” he said.
The only interesting car coming out this year.
