Yahoo Autos Volvo announces a move away from wagons and sedans as SUV fever spikes
Volvo will move away from station wagons and sedans as it pivots towards an electric-only lineup. While it won't abandon either body style, it hinted it will pare down its presence in both segments as it launches more crossovers.
"We need less variants of sedans and wagons. We have a lot of wagons today, with the V60, the V90, the Cross Country, and the non-Cross Country, plus a lot of sedans big and small, long, and extra-long. We need to move from wagons and sedans. We will still have them in the future, but probably not as many," warned company boss Håkan Samuelsson in an interview with British magazine Autocar. He pointed out Volvo's sales mix is about 75% SUVs.
Volvo's portfolio in 2021 includes two wagons, the V60 and the V90. Each one is available as a regular low-riding model, or as a Cross Country-branded high rider with all-wheel-drive and rugged styling cues. Selling wagons in 2021 is difficult, even for a brand like Volvo that's been closely associated with the body style for decades. American motorists fell out of love with the long-roof years ago, and Chinese drivers never liked them to begin with. Europeans still buy lifted wagons, but low-riding models are a tough sell, even in Volvo's home country of Sweden. Reading between the lines suggests non-Cross Country-badged models will be axed from the range in the coming years.
