Watch BMW XM Label Red Crash at Pikes Peak

bmw xm label red pikes peak
Watch BMW XM Label Red Crash at Pikes PeakBMW
  • The BMW XM Label Red was prepped for the 2023 Pikes Peak International Hill Climb and fitted with a six-point roll cage, a racing seat, and a harness.

  • The video Peak Power follows the BMW team as it develops, preps, and ultimately crashes at the 2023 Pikes Peak International Hill Climb.

  • The documentary shows when driver Matt Mullins loses control of the BMW and strikes a tree.

BMW threw its new XM crossover into the motorsports wringer and campaigned it at the 2023 Pikes Peak International Hill Climb. This potent BMW crossover was expected to show off its competitive chops, and BMW documented the journey. Unfortunately, the BMW’s XM didn’t finish its lap up the hill. Instead, driver Matt Mullins went off track and crashed into a tree.


Thankfully, Mullins escaped the crash unharmed. The documentary captures the moment leading up to the crash, the crash itself, and the aftermath of the crash. You can ride along with Mullins thanks to an in-car camera, as you watch the BMW XM go wide on a corner exit. You can also see the XM roll after hitting the tree before landing on its wheels.

While the crash is the unfortunate focus of the end of the video, the whole journey is worth a watch. This video follows the development of the car, testing the car, and preparing for the rigors of Pikes Peak.

The second part of the series follows the team’s second attempt at a Pikes Peak run, which you can watch here. Regardless of what you think about Pikes Peak or even the BMW XM, this is a fun, short documentary series that shows what goes into a production attempt at Pikes Peak.

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