Watch Joan Parker Sell Some Dodge Cars

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She was the famous Dodge Fever Girl.

Selling cars back in the late 1960s was a different proposition than today. Consumers’ tastes have shifted considerably and so has society. These Dodge White Hat Special commercials starring Joan Parker make that crystal clear. While they’re pretty campy, It’s a fun look back at a time now far in the past.

The genesis of these car commercials was Dodge looking to continue its sales streak it started in 1968. Excellent, attractive B-Body muscle cars and a “Run With the Scat Pack” marketing campaign drew a lot of shoppers to dealers.

To change things up, Dodge went with a tried-and-true method: sex sells. Recruiting Joan Parker, a brunette who looked like that attractive girl next door younger shoppers would immediately recognize, Dodge was able to effectively communicate its new messaging.