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Why do Kansas State fans, jerseys say EMAW? What to know about the Wildcats’ rallying cry

The Kansas State Wildcats are one win away from their first Final Four appearance since 1964. With a win over Florida Atlantic University at 5:09 p.m. Saturday, K-State could be on its way to Houston.

You can feel the excitement throughout the air. Kansas City turned its skyline purple on Thursday, and Mayor Quinton Lucas tweeted out City Hall doing the same thing after the Wildcats’ victory over Michigan State.

By now, you’ve heard K-State’s slogans such as “Purple Pride” and “Eat ‘Em Up, Eat ‘Em Up K-S-U,” but one has stood out above the rest.

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“EMAW” has been the rallying call for Wildcat fans and alum as K-State advances through the NCAA men’s tournament. The slogan is found on the sleeves of the coaches’ quarter zips and on the waistbands of the team’s retro-themed jerseys.

The school even sells hoodies with the slogan printed on them.

WHAT DOES EMAW MEAN?