Wikipedia says it has found the 'sound of all human knowledge' with new audio logo
The free online encyclopedia has found its 'ta-dum.'
We don't always think about it, but sound can be as important to identifying a brand as any graphical logo. Netflix's 'ta-dum' instantly brings the streaming service's logo to mind. Apple's startup chime feels like a warm greeting from your computer. Now, Wikipedia has an iconic audio mark of its own: a fluttering of book pages, keyboard clicks and synthesize tones it calls "The Sound of All Human Knowledge."
In true Wikipedia fashion, the four second audio clip was sourced from the community. The Wikimedia Foundation hosted a contest to find an audio logo for "projects when visual logos are not an option." Over 3,000 submissions later, they landed on a series of warm, happy notes preceded by book and keyboard noises, created by Thaddeus Osborne.
Osborne, a Nuclear Scientist by day, will be awarded $2,500 for creating the winning sound. Wikimedia will also be flying him to a professional recording studio to help produce a finalized version of the audio logo. The foundation says it hopes to have the final sound ready to use by June of this year.