Williams reveals 2024 livery in New York City

Williams has revealed the livery that will run on its 2024 car during a season launch event in New York City.

Alex Albon and Logan Sargeant were present at the Puma flagship store on 5th Avenue to kick off the team’s 2024 season, with Puma becoming an official partner from this season and supplying teamwear, driver clothing and apparel. 

The livery – an evolution of last year’s design featuring a red and white pinstripe to reflect the team’s British heritage – was unveiled during an event that was live streamed globally, but the FW46 itself was not on display. Williams only plans to run the car for the first time during a filming day in Bahrain on February 20, the day before the start of pre-season testing.


As part of the launch, a new partnership with Komatsu was announced, with the Japanese industrial equipment manufacturer returning to work with the team it previously partnered in the 1990s.

“It is a significant milestone to unveil the 2024 livery at an iconic location in New York City,” team principal James Vowles said. “The FW46 has been the focus of the team for many months and there is still a tremendous effort going in from everyone at Grove to deliver our challenger for this year.

“As we look to build on the momentum from last season, we have a driver line-up in Alex and Logan that is capable of consistently fighting for points while helping lead our development for the future.

“Since joining Williams Racing a year ago, I’ve seen this team pull together to overcome a number of challenges and claim seventh in the constructors’ championship, which meant a great deal for everyone involved. We’ve also shown the world that we’re building the foundations for moving forward.

“We’ll continue to strengthen the team both on and off the track through improvements to our infrastructure, investing in our people, and attracting fantastic new partners like Komatsu.

“Of course, there’s still a long way to go on this journey together but I know our fans, partners and everyone at Grove HQ is pushing as one to create new history for this iconic team. It will take time, but everyone’s support is integral to help drive us towards success in the years to come. I’m looking forward to seeing what this season holds for us.”

Last season brought a step forward from Williams under new team principal Vowles, with the team finishing seventh in the constructors’ championship ahead of AlphaTauri (now Visa Cash App RB), Alfa Romeo (now Stake) and Haas.

Story originally appeared on Racer