These Are The Worst Selling Cars Through Q3 Of 2023

There comes a time in many a car’s life when it realizes it just isn’t wanted anymore. Frequently, it’s because it’s a decade old and, despite a mid-cycle refresh, just isn’t in demand enough to warrant a redesign. Sometimes, though, it happens right out of the gate because the car simply misses the mark. Yes, we’re looking at you, Alfa Romeo Tonale.

With third-quarter sales results in, we decided to look at which cars have sold the worst so far this year. Using data from our friends at GoodCarBadCar, we sorted through the cars that are already out of production — we’re proud of you, buyer of the single Toyota Avalon sold last month — to give you the worst-selling cars so far this year.

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The Lexus RC may not have what it takes to directly compete with cars such as the BMW M4, but it’s still a stylish coupe that we’re sure will be reliable for years to come. Unfortunately for Toyota, that’s not exactly the kind of pitch that draws in tons of buyers. Only 1,314 have been sold so far this year.

Nissan Z

Nissan has sold a lot more Zs this year than it sold last year, but that still only adds up to a disappointing 1,309 cars. Surely that doesn’t spell trouble for the automatic-only Nissan Z Nismo and its $60,000+ price tag.

Audi A7

Audi tried to keep things fresh with a small update for 2024, but the A7 just isn’t selling like it has in the past. It only found 1,223 buyers through the third quarter of this year, down more than 28 percent versus last year.

GMC Hummer EV

While we’re sad to see the Nissan Z on this list, that’s not the case for the 9,000-pound Hummer EV. Whether it’s an issue with manufacturing or a true lack of demand, GMC has only been able to move 1,232 Hummers so far this year.

BMW XM

Allegedly, the BMW XM drives better than it looks, but with looks like that, the bar is literally on the floor. No wonder only 1,204 people have been willing to part with the more than $150,000 required to put an XM in your driveway.

Genesis G90

Generally speaking, demand for flagship luxury sedans is pretty low, and while being the budget option probably helps the Genesis G90, it hasn’t been enough to draw in more than 150 customers a month all year. Still, with 1,022 sales so far this year, sales are actually up a little more than 30 percent year-over-year.

Audi Q8 e-tron Sportback

Even among people who are aware that Audi makes electric vehicles, we’re not sure how many even know the Q8 e-tron Sportback exists. After all, it’s an even more niche version of an already niche vehicle. By the end of the year, it will probably have broken the 1,000-unit sales mark, but for now, only 917 have sold so far.

Alfa Romeo Tonale

The Alfa Romeo Giulia and Stelvio are incredibly enjoyable to drive, but to draw in the masses, Alfa introduced the front-wheel-drive-based Tonale. With only 864 sold through the end of Q3, let’s just say it hasn’t exactly been the kind of hit we expect Alfa was hoping for.