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X is launching a TV app for videos 'soon'

Image Credits: Matt Cardy / Contributor (opens in a new window) / Getty Images

X, the company formerly known as Twitter, is launching a dedicated TV app for videos uploaded to the social network soon. X CEO Linda Yaccarino announced on Tuesday that the new app will bring "real-time, engaging content to your smart TVs." The app's interface looks quite similar to YouTube's, as seen in a teaser video shared by Yaccarino.

The app will feature a trending video algorithm that is designed to help users stay updated with tailored popular content, along with AI-powered topics that will organize videos by subject. The app will also support cross-device viewing, which means you can start watching a video on your phone and then continue watching it on your TV.

Yaccarino says the app will feature enhanced video search and be available on "most smart TVs." Although there isn't an official launch date for the app, the executive says it will be available "soon."