Xiaomi's short-video app Zili is shutting down next month

Xiaomi's India business has faced some significant knocks in the last year, and in the latest development, the handset giant is killing off Zili, one of its popular consumer apps. The short-form video app, a clone of TikTok that saw millions of downloads in India after the latter was banned in the country, will go offline March 13.

Zili announced the shutdown through a notice in the app. It said the move was "due to an operational adjustment" without elaborating further. It's already closed down the app's website.

The app asked users to download and store their content offline and redeem their "Z-Points" reward points before the shutdown date.

All user data will be deleted from Zili's servers after that date, "and will no longer be retrievable," the app notice said.

Launched in 2018, Zili experienced substantial growth following the ban of TikTok in India in 2020.