Yellow Cars Paint a Bright Depreciation Picture

• If you're buying a car with resale value in mind, a bright color might be the way to go. According to some number-crunching by iSeeCars, three-year-old used cars depreciate the least if they're yellow. Gold, though, depreciates the most.

• Those are the results for the used-car market as a whole. When you look at segments, different colors depreciate the least. Beige pickups, for example, hold their value the best.

• The most common vehicle colors—white, black, silver—depreciate at an average rate because they're considered a safe choice.

There's a world of difference between yellow and gold. In the world of used-car sales, a vehicle's color plays a noticeable role in determining the resale value. It turns out that yellow cars suffer the least depreciation, while gold vehicles sink like bullion in the sea.
According to research by iSeeCars of the entire three-year-old used-car market, a used vehicle with yellow paint has a 13.5 percent depreciation rate, the best of all the colors. Yellow is followed by beige (17.8 percent) and orange (18.4). The overall average depreciation rate is 22.5 percent, but at the bottom of the list we find gold, with a 25.9 percent depreciation rate after three years.

Common vehicle colors depreciate roughly the same as the market average. White used cars lost 21.9 percent, while silver and black both lost around 23 percent, just right to put them at 10th and 11th place, respectively, on iSeeCars' 13-color ranking.

"Notice how two of the most popular colors, silver and black, rank near the bottom of the list," iSeeCars executive analyst Karl Brauer said in a statement. "Many consumers and dealers likely consider these colors 'safe' in terms of widespread acceptance, but they're too common to help a car hold its value."