Watch Jim Carrey perfectly spoof Matthew McConaughey's Lincoln ads on SNL

Lincoln is attempting to reinvent itself; (as you've probably seen) it sank part of its marketing budget into Matthew McConaughey's pockets, producing introspective commercials with the Oscar winner behind the wheel of the automaker's new MKC. The results were a little odd, and perfect fodder for a Jim Carrey skit as he hosted this past weekend's episode of "Saturday Night Live."

Carrey's SNL segment has now gone viral, achieving almost 1.7 million YouTube views in just 24 hours (as of writing this). Reaction from viewers was also strong, hailing it as the funniest moment in what turned out to be a truly hilarious – and bizarre – show.