Jeep reveals 2024 Easter Safari concepts

There may be snow on the ground in many parts of the country as I write this, but spring is in the air even way up here in the once-frigid expanse of Michigan, and with it comes Jeep's annual celebration in Moab, Utah — the Easter Jeep Safari. And as is tradition, Jeep has a handful of concept builds to show off to this year's Safari-goers. While we won't be seeing anything along the lines of the now-retired Jeep Magneto or 392 Scrambler, it's still Easter Jeep Safari; there's always something cool.

Blame the UAW strike, retirements in Jeep leadership (former design chief Mark Allen departed in May of last year) or what have you, but 2024 is a bit of a lean year. Jeep is bringing just two ground-up concept builds and two Jeep Performance Parts accessorized models to the 2024 edition of Easter Jeep Safari. There are no wild vintage riffs or rebodies this year, but that's just as well. We can file these in the "attainable" category for once. Let's dive in.

Jeep Low Down

The Low Down Concept celebrates the V8. It was short-lived in the Wrangler but the 392 also made a splash in the Grand Cherokee SRT8. It may not be a "Jeep engine" in the strictest sense, but it's certainly one that Jeep fandom has embraced in recent years. The Low Down gets its name from an older Easter Jeep Safari Concept: the Lower Forty. Both are designed around their V8 engines (the Lower Forty had a 5.7-liter Hemi) and were customized so that the engines could be fitted without having to lift their bodies for extra clearance. This one rocks a standard 392 with 475 horsepower and a stock-height suspension but beefed-up Dana 60 axles and a set of 5.38 gears. That color is called Poison Apple Red, by the way.

Jeep Willys Dispatcher

With the retirement of the badass 6-speed electric Magneto, this 4xe-based Willys Dispatcher is by default the most forward-thinking concept Jeep has at the Safari this year. Embracing a sense of juxtaposition, Jeep's designers used this concept as the foundation for a throwback build featuring 36-inch tires on eggshell-colored steelies highlighted (literally) by a bright green finish. Inside, there's distressed leather with houndstooth inserts and no headrests to be found. Vintage. Or like on TV. Take your pick.

Jeep Gladiator Rubicon High Top

This one's my personal favorite. Maybe it's the sweet two-tone finish or the big, fat sidewalls, but this pickup-based build speaks to me. Those thick shoes are 40-inch BFG KO3s on 18x9-inch KMC Grenade Crawl beadlock wheels. Never would have imagined I'd see a street Jeep tire that would make an 18-inch wheel look tiny, but here we are.