These are the slowest-selling new cars of 2024

While overall sales numbers are a solid indicator of an automaker’s success, another metric can show how well its new vehicles resonate with buyers on the ground. iSeeCars recently released a list of the fastest- and slowest-selling new car companies on the market, and a handful of brands appear to have some catching up to do.

Lincoln landed the “top spot” among slow-selling brands, taking an average of 82.6 days to move inventory. Infiniti wasn’t much better, at 79.8 days, and Buick came third with 79 days to sell.

Slowest-selling new cars of 2024

1. Lincoln: 82.6 days to sell

2. Infiniti: 79.8

3. Buick: 79

4. Audi: 75.1

5. Ram: 69.7

6. Ford: 68.1

7. Dodge: 67.4

8. GMC: 66.6

9. Acura: 65.4

10. Lexus: 64.5

iSeeCars executive analyst Karl Brauer noted that the fastest-selling brands, which include Toyota, Alfa Romeo, and Cadillac, likely move inventory because they resonate with buyers’ desire for value and a compelling product. The study also noted that seeing GMC, Ford, and Ram so low on the list likely indicates slowing truck sales, which comprise a significant portion of those brands’ numbers. It’s also possible that buyers are turned off by higher prices from those brands.