2024 Auto Sales: Q1 pickup sales rankings

With Q1 in the books, we're seeing the first real 2024 U.S. auto sales figures, and with them, some shakeups in segments where the pecking order was long-ago established. We said in January that the auto industry was returning to a semblance of normalcy after more than three years of supply chain tomfoolery and runaway inflation. Well, there may be a new normal yet.

Customers lined up in droves to buy cars in 2023, making it the best year for auto sales since 2019. Surprise surprise, trucks remained relatively stratospheric. Big trucks, small trucks — even trucks that don't do "truck" stuff. You name it, Americans want it. But what exactly are they buying? Here are the numbers — and why they matter.  A lot of the usual suspects are exactly where you'd find them, with the F-Series pickups right up top for the 47th year running.

Here's a look at how things are shaping up for pickups so far in 2024. 

Fullsize

Q1 2024 fullsize truck sales:

1. Total GM (Silverado + Sierra) – 198,584 (+ 2.3%)

2. Ford F-Series (all) – 152,943 (- 10.2%)

3. Chevrolet Silverado (all) – 129,987 (+ 2.4%)

4. Ram P/U (all) – 89,417 (- 15%)

5. GMC Sierra (all) - 68,597 (+ 2.1%)

6. Toyota Tundra – 15,337 (+ 41.3%)

7. Nissan Titan – 4,145 (+ 2.6%)

Why they matter:

Honestly, the half-ton pickup segment is pretty darned boring. The rankings haven't changed from where they sat at the end of 2023, but there are some year-to-year changes that may be worth keeping an eye on in 2024. There's obviously still plenty of demand for Toyota's nearly-new Tundra; based on these numbers, production is still catching up. GM's Chevy Silverado and GMC Sierra combine for the most total pickups sold on a single platform, while Ford claims the crown for the most sold under a single nameplate. As is tradition, we'll leave it to you to sort out who the "real" winner is.

Chevy continues to put daylight between the Silverado and Ram. For a while, Auburn Hills had a tentative hold on the #2 nameplate behind F-Series. No longer. Also: Aww, Titan.

Note: F-Series, Ram, Sierra and Silverado are inclusive of standard (F-150, 1500, et al), medium- (Silverado MD) and heavy-duty (F-250, 2500, et al) models. 

Midsize

Q1 2024 midsize truck sales:

1. Nissan Frontier – 19,744 (+ 16.6%)

2. Chevrolet Colorado – 14,922 (+ 12.6)

3. Jeep Gladiator - 12,989 (- 4.0%)

4. Toyota Tacoma – 8,310 (- 55.5%)

5. GMC Canyon – 5,484 (+ 9.3%)

6. Honda Ridgeline – 3,967 (- 22.3%)

7. Ford Ranger – 1,918 (- 83.3%)

Why they matter:

The midsize segment has been on a wild ride since the pandemic started but 2024 is throwing that for a loop for different reasons. Long gone are the supply-chain hurdles of the pandemic era; say hello to the churn of model year updates. With this segment rapidly re-expanding and competition becoming healthier, automakers are doing more to differentiate their trucks with each update, and updates mean disruptions in deliveries.

That's kind of a long way of telling Toyota fans not to panic. The Tacoma hasn't been dethroned; the new one is simply in short supply.