Yahoo Autos 2024 Jeep Wrangler prices up again, range runs from $33,890 to $93,440
At the beginning of 2023, reports about Stellantis' record $18 billion in profits for 2022 cited Jeep and Ram as primary drivers despite lower sales at both brands. There are other factors involved, of course, such as cost-cutting, one of CEO Carlos Tavares' many specialties. But Ram sold more than 545,000 units in the U.S. alone last year, Stellantis saying the average transaction price of a Ram 1500 was $57,000, the heavy duty range trading for an average of $71,000. Throw in more than 180,000 Jeep Wranglers sold in the U.S. in 2022, and we envision a lot of money-counting machines working 24-hour shifts.
But also consider this: Tavares, just like the late, great Sergio Marchionne, loves to hammer the point about how expensive the transition to electric vehicles is right now and how elevated costs will continue for a while.
And then let's wonder, after looking at the latest prices for the 2024 Jeep Wrangler, if Tavares is yanking rather hard on one of his cash cows in order to fill the trough that will pay for the EVs.
