Yahoo Autos 2024 Kia Soul MSRP increases by $100, car gets a new anti-theft measure
The ice under the Kia Soul seems to be getting real thin. The third-generation hatchback is entering its fifth model year for 2024, and despite small visual tweaks for 2023, news for going into 2024 continues Kia's trend of making the merest of changes and a sales trend on the decline. From a high of 154,768 sales in the U.S. in 2016, sales in 2022 amounted to 56,740 units. It looks like dealers should hit that number again this year unless the bottom falls out, but with the Soul not far behind the Seltos in sales figures or price, we won't be surprised at some rationalizing in the crossover lineup. Until then, the biggest change for 2024 is a $100 MSRP increase on all four trims. New pricing after the $1,325 (!) destination fee is:
LX: $21,315
S: $23,815
GT-Line: $24,915
EX: $25,615
