2025 Rolls-Royce Cullinan Series II Ultra-Luxury SUV Gets a New Face

• Rolls-Royce refreshes the Cullinan SUV, which debuted in 2018, revealing the Series II updates to the exterior design and interior details.

• The twin-turbo 6.75-liter V12 is staying put, while the interior receives the latest infotainment system and other updates.

• New 23-inch wheels are the largest to be offered on the Cullinan.

The Rolls-Royce Cullinan doesn't seem that old—launching in 2018, with more than 2,000 sold to date—but it's already time for a refresh.

The Anglo-Germanic automaker took the wraps off the 2025 Cullinan Series II this week, revealing updated front and rear fascias as well as interior tech meant to keep the SUV fresh for another few years, perhaps through the very end of the decade. Product cycles move slowly for Rolls-Royce, after all.

This cosmetic update appears to be more substantial than the ones we've seen the Phantom receive over the years, with the Cullinan losing horizontal mesh inlets under its headlights while gaining vertical L-shaped LED strips.

The horizontal chrome bars that sat below the bottom sill of the grille are gone as well, replaced by a contoured frame that extends from the L-shaped LED elements, lending the fascia a nautical look.

It's a more chiseled overall appearance, and it noticeably changes the face of the model, which is no longer a collection of stacked horizontal shapes.

"A key theme is verticality, which echoes illuminated skyscrapers in the megacities where Cullinan is increasingly at home," the automaker notes.

Out back, the bumper and exhaust housing are the most significant changes, with Rolls-Royce designers opting for taller exhaust openings that follow the shape of the taillights. The brushed stainless-steel plate between the exhaust pipes has been resculpted as well.

Overall, the tweaks out back are on the subtle side, with a new 23-inch seven-spoke aluminum wheel design in the shape of fan blades contributing to a more modern look.

This is the first time wheels of this diameter have been offered on the Cullinan, with the automaker opting for more sidewall early on.

In-car digital tech moves faster than Rolls-Royce styling these days, with the Cullinan gaining a glass panel fascia stretching across the top of the dash, along with a new gauge cluster. Those who've seen the interior of the all-electric Spectre will recognize this digital interface and Spirit operating system.

The automaker has also beefed up the technical features for the all-important rear-seat passengers, who can now enjoy independent streaming for each rear screen, in addition to a Wi-Fi hot spot. The rear seat infotainment system will now work with Bluetooth headphones of any type.

When it comes to the bigger picture, perhaps one of the most significant changes since the Cullinan first debuted has been its owners.

"When Cullinan was first launched, less than 70% were self-driven: today, almost every Cullinan is driven by its owner, with less than 10% of clients retaining the services of a chauffeur," the automaker notes.

Of course, such stats must also take into consideration just what part of the world we're talking about. Chauffeured Cullinans in North America were far rarer, we suspect, than in Europe or Asia. (And the US remains Rolls-Royce's top market.)

But Rolls-Royce also notes that since 2010 the average age of Rolls-Royce buyers dropped from 56 to 43.

One aspect Rolls-Royce did not need to tweak is the output of the twin-turbo 6.75-liter V12, as 563 hp and 627 lb-ft of torque are still plenty.

Should Rolls-Royce offer an off-road-biased Cullinan with knobby tires, skid plates, a higher suspension lift, and a Warn winch? Let us know in the comments below.