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Aggressive Tesla Price Cuts Pummel the Used EV Market

Highlights: 

  • The average used car price is down 3.6 percent, but used EV prices have fallen 31.8 percent since last year

  • Used vehicle prices have been consistently 2 to 7 percent lower than they were last year, suggesting inflation isn’t impacting used car pricing

  • Used EV prices have been plummeting, falling between 17 and 39 percent year-over-year during the last 12 months

  • Used Tesla prices have fallen 28.9 percent, reflecting the brand’s aggressive new model price cuts while driving values down across the used EV market 

  • Seven electric models lead the used car market in price drops: Chevrolet Bolt, Nissan Leaf, Kia Niro, Hyundai Kona, Tesla Model X, Tesla Model 3, Tesla Model S

 

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Used car prices have been slowly dropping over the past 12 months, with the average used car now priced at $31,153, a 3.6 percent decline, or $1,161 drop, since last year. While used hybrid vehicles are down about twice that rate, at 6.5 percent or $2,135, electric vehicles have experienced a far more dramatic drop, losing 31.8 percent of their value, which equates to $14,418. 

iSeeCars analyzed over 1.8 million 1- to 5-year-old used cars sold in February 2023 and 2024. By comparing the average prices of cars by segment, brand and model, the analysis shows a general softening of used car prices overall, but a dramatic drop in used electric vehicle prices.

 

Used car prices remain stable, used electric car prices spiral

“Used car shoppers are seeing a bit of a break in vehicle costs, but we’re still well above the pre-pandemic average used car price point of roughly $20,000, with no indication we’re going back to those levels any time soon,” said Karl Brauer, iSeeCars Executive Analyst. “A dramatic drop in used electric vehicle values, largely driven by Elon Musk’s aggressive price cuts on new Teslas, reflects how much influence Tesla continues to have on the EV market.”

Year-over-Year Change in 1- to 5-Year-Old Used Car Prices iSeeCars Study

Month

Average Used Car Price

Year-over-Year $ Price Difference

Year-over-Year % Price Difference

February 2024

$31,153

-$1,161

-3.6%

January 2024

$31,695

-$869

-2.7%

December 2023

$29,835

-$1,105

-3.6%

November 2023

$30,175

-$1,484

-4.7%

October 2023

$30,972

-$1,655

-5.1%

September 2023

$31,200

-$2,197

-6.6%

August 2023

$31,519

-$2,528

-7.4%

July 2023

$32,329

-$1,954

-5.7%

June 2023

$32,811

-$1,237

-3.6%

May 2023

$33,277

-$992

-2.9%

April 2023

$32,928

-$1,245

-3.6%

March 2023

$32,182

-$2,106

-6.1%

The average used car price actually dropped below $30,000 in December, but it quickly bounced back above $31,000 in January and February. As the spring buying season ramps up, driven by tax returns and improving weather, used car prices will likely remain flat into next fall.

Looking at used vehicle values across the three primary powertrains, all three have average prices very close to the overall $31,000 price point. This parity in prices is the consequence of a large 31.8 percent drop in used EV values, compared to a 6.5 percent and 3.1 percent drop in used hybrids and gasoline models values. “Shoppers deciding between a traditional car, a hybrid, or an EV, can now make that decision based on factors beyond price, such as range and convenience,” said Brauer.

EV Values plummet

Used electric vehicle values have somewhat stabilized in recent months, but have been at a 30-plus percent decline compared to a year ago. Used car shoppers considering an electric vehicle can find much better deals today, and with EV prices continuing to drop there could be even better deals in the months ahead.

Year-over-Year Change in 1- to 5-Year-Old Used EV Prices iSeeCars Study

Month

Average Used EV Price

Year-over-Year $ Price Difference

Year-over-Year % Price Difference

February 2024

$30,904

-$14,418

-31.8%

January 2024

$33,275

-$14,814

-30.8%

December 2023

$33,572

-$15,212

-31.2%

November 2023

$34,275

-$17,386

-33.7%

October 2023

$34,994

-$17,827

-33.7%

September 2023

$34,926

-$22,427

-39.1%

August 2023

$36,161

-$22,846

-38.7%

July 2023

$38,797

-$20,657

-34.7%

June 2023

$40,916

-$17,097

-29.5%

May 2023

$41,419

-$16,800

-28.9%

April 2023

$42,275

-$13,359

-24.0%

March 2023

$43,694

-$8,850

-16.8%

“Elon Musk’s initial price reductions on new Teslas were already impacting EV values a year ago,” said Brauer. “But his repeated price cuts kept pushing used Tesla prices down, which spread to all electric vehicles, creating weakness across the used EV market.”

Pricing changes by brand: Tesla values tumble

“Used Teslas lost more value than any other brand, and with a 28.9 percent decline they lost more than twice as much value as second-place Alfa Romeo,” said Brauer. “Elon’s desire to maintain new Tesla sales through price cuts had a very destructive impact on the brand's residual values.”

Brands With the Biggest Year-over-Year Price Changes for 1- to 5-Year-Old Used Cars: February 2023 - 2024 iSeeCars Study

Rank

Brand

Average Used Price

Year-over-Year $ Price Difference

Year-over-Year % Price Difference

1

Tesla

$36,515

-$14,808

-28.9%

2

Alfa Romeo

$28,763

-$4,412

-13.3%

3

Maserati

$49,200

-$4,845

-9.0%

4

Lincoln

$45,427

-$4,084

-8.2%

5

Volvo

$34,588

-$2,973

-7.9%

6

Ram

$36,995

-$3,048

-7.6%

7

Kia

$20,615

-$1,484

-6.7%

8

MINI

$25,123

-$1,679

-6.3%

9

Volkswagen

$23,862

-$1,556

-6.1%

10

Audi

$35,775

-$2,248

-5.9%

11

Lexus

$39,855

-$2,293

-5.4%

12

Mazda

$24,926

-$1,426

-5.4%

13

Ford

$33,588

-$1,854

-5.2%

14

Land Rover

$52,276

-$2,747

-5.0%

15

Jeep

$26,045

-$1,350

-4.9%

16

Dodge

$33,157

-$1,705

-4.9%

17

Infiniti

$32,045

-$1,560

-4.6%

18

Honda

$26,478

-$1,120

-4.1%

19

Subaru

$26,963

-$1,139

-4.1%

20

Acura

$34,527

-$1,404

-3.9%

21

Buick

$30,261

-$1,221

-3.9%

22

Toyota

$29,288

-$1,111

-3.7%

Overall Average

$31,153

-$1,161

-3.6%

23

Jaguar

$35,855

-$1,309

-3.5%

24

Hyundai

$21,318

-$654

-3.0%

25

Mercedes-Benz

$48,923

-$1,287

-2.6%

26

Genesis

$35,945

-$796

-2.2%

27

Chrysler

$27,042

-$559

-2.0%

28

BMW

$41,863

-$840

-2.0%

29

Mitsubishi

$19,569

-$275

-1.4%

30

Cadillac

$45,435

-$589

-1.3%

31

Nissan

$23,065

-$266

-1.1%

32

Porsche

$81,436

$56

0.1%

33

GMC

$39,554

$70

0.2%

34

Chevrolet

$32,265

$140

0.4%