BMW Neue Klasse X Shows the All-Electric Future of the Brand

• The BMW Neue Klasse X Sport Activity Vehicle will join the Vision Neue Klasse Sedan as the first BMWs to ride on the all-new Neue Klasse electric drive platform.

• Both vehicles will slot into spots held by the current 3-Series sedan and X3 sport-ute.

• Look for them in 2025.

Will it work this time?

BMW has reinvented itself before. The company started out in 1916 as a manufacturer of aircraft engines, Bayerische Flugzeug-Werke AG, which a year later became Bayerische Motoren Werke GmbH. Soon it was making motorcycle engines, then motorcycles, then some beautiful cars (the original 328), and then aircraft engines again.

After WWII it suffered the indignity of making household appliances. Then came some very cool cars—the 700 and the 507—and an ugly one, the 501. The 507 was too expensive, the 700 too much a limited-production race car, and the 501, as we said, too ugly.

Just as the company was teetering on the brink of insolvency, the Quandt brothers stepped in with some money, and shortly thereafter BMW, presented the very first Neue Klasse, the 1500 that would morph into the 2002, the latter still revered by collectors and club racers the world over.

Things got better after that. Ask anyone who has ever driven an M3.

Now BMW sees a new chance to reinvent itself, or it did four years ago when it discussed another Neue Klasse. This reinvention is a new generation of the electric car.

BMW and many European manufacturers were and remain, so they say, convinced that the future is going to be all-electric. And whether that conviction is correct amidst the current seeming plateau of EV sales, BMW has continued its electric transition with this Neue Klasse X.

Toward that end, in January 2023 we saw the i Vision Dee, in September the Vision Neue Klasse, and now, the Neue Klasse X, a new BMW Vision Vehicle that will, more or less as you see it here, go into production next year. It will be joined by the Vision Neue Klasse, a 3-Series-sized sedan that looks faintly like the i Vision Dee. Both the Vision Neue Klasse sedan and the Neue Klasse X will fill the market niches of the 3-Series and X3.

The Vision Neue Klasse and Neue Klasse X are all-electric, of course. Four years ago, in discussing electrification, BMW thought that by 2030, a full 50% of its global sales would be EVs. The vehicle you see here and last year’s Vision Neue Klasse sedan are the first of that new class of all-electric Bimmers.

Let’s check out the Neue Klasse X, which was just revealed in Munich.

SUVs are where the money is. BMW calls them SAVs, for Sport Activity Vehicles, but the two-box look shows just how smitten the world market is for these things.

As these shapes go it is handsome, with some clever details that make it stand out from the rest of the amorphous boxy shapes we see on every highway in every country around the globe. It has a relatively long wheelbase-to-overhang ratio, large window openings all the way around, and what has to be one of the largest glass sunroofs in the world. In its current concept state, it’s a rolling terrarium. (Bring your plants!)