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Here’s How Nissan Plans for the Next Few Years

the arc business plan by nissan
Here’s How Nissan Sees Its Next Few YearsToru Hanai
  • Nissan has revealed details of new business plan for the next three years, with plans to launch seven new models by 2026 just in North America.

  • The automaker will renew 78% of its model range in North America in the next three years, while also focusing on plug-in hybrids and e-Power models.

  • Nissan expects electrified models will represent 60% of its model mix by 2030, but has not indicated plans for an EV-only lineup in the more distant future.


Nissan has revealed a new business plan and product push, dubbed The Arc, that will see seven new models arrive in North America by 2026, while also revamping 78% of its lineup in the same timeframe.

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Aimed at a relatively short timespan, The Arc will see Nissan launch 30 new models by 2026, 16 of which will be electrified if not battery-electric, with the remaining 14 being internal-combustion models.

"The Arc plan shows our path to the future. It illustrates our continuous progression and ability to navigate changing market conditions," said Nissan President and Chief Executive Officer Makoto Uchida.

The plan also saves a place for plug-in hybrid models—something Nissan hasn't made a priority to date in North America—as well as what Nissan refers to as e-Power models that will use engines as generators.

The automaker said it plans to launch 34 electrified models starting in fiscal year 2024 through 2030, with the eventual goal of electrified models representing 60% of the model mix by the end of the decade.

This represents a fairly sober and realistic goal, especially if considering that several automakers including Volvo have voiced plans to go EV-only by 2030.

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