That South Korean Lockheed Martin Apparel Brand Kind Of Rules

Photo: Lockheed Martin Apparel
Photo: Lockheed Martin Apparel

If you’ve set foot online over the past couple weeks, you may have seen the internet’s new favorite fashion brand: Lockheed Martin. Yes, that Lockheed Martin, the one that has to talk about war crimes in its SEC filings, is now what the best-dressed people in South Korea are repping on their hiking pants, hoodies, and trucker jackets. For a mere 100-ish dollars (depending on the item), you too could deck yourself out in techwear from the same company that makes the F35 — and the clothes might even work! At least, they can’t be put together worse than the jet is.

But while the clothing may bear Lockheed logos and Lockheed jets, it isn’t really made by Lockheed Martin. It comes from a company called Doojin Yanghang in South Korea, which licensed the Lockheed name and imagery in hopes of competing with streetwear from CNN and Yale. In short, the South Korean fashion market is wild, and I love it.

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If you need some solid fall apparel, Lockheed Martin may — incredibly — be the spot for you. Just hope that your order ships on an Airbus instead. That way, it might actually get to you.

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