Toyota C-HR

The Toyota C-HR has long been as a sought-after crossover in the UK, sitting fourth on the brand’s best-sellers list behind the wildly popular Yaris, raised Yaris Cross and Corolla.

Now, back for its second generation, the C-HR brings an eye-catching redesign along with what Toyota calls a renewed focus on driving dynamics, economy and sustainability.

The brand says the C-HR has “European customers at heart” and it has big hopes for its second generation, targeting sales of 160,000 units on the continent per year, with 16,000-18,000 of those in the UK.

Most significantly, the C-HR has been by far Toyota’s most successful car in winning over new customers: 59% of C-HR drivers switched from another brand.

The key to that success has been how well the C-HR was positioned in the European market. Its mix of sharp styling and coupé-crossover shape helped it to find a genuinely rare space at the small end of the C-SUV market (think Volkswagen T-Roc and Kia Niro).

So Toyota has doubled down on its approach, in terms of European-focused development and styling, with this second-generation C-HR.

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