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Toyota's Aygo Crazy Was The Most 2000s Concept Possible

Image: Toyota
Image: Toyota

The 2000s were a wild time for car culture, as every inch of it was crafted to be over the top, in your face, and off the wall. The cars we collectively admired most in those bygone days of 15-ish years ago were louder, lower, and more, uhhhh, crazy. In order to get people pumped up about buying the all-new first-ever supermini Aygo, Toyota UK developed a mid-engine hot hatch concept called Aygo Crazy. All these days later, and it remains perhaps my favorite thing to ever wear the Toyota badge.

Instead of the standard fuel-sipping 65-horsepower 1-liter three-cylinder pulling the 1,962 pound itty bitty around by the front wheels, the fabricators in Toyota UK’s corner yanked it all out in favor of a much more powerful unit. The Aygo Crazy cribbed the 1ZZ 1.8-liter VVT-i engine from the Celica GT-S and pumped that up with a Toyota Motorsport turbo kit and a special tune to deliver 197 horsepower. They full on trebled the power of the original engine, and then put all of that in the back hatch to power the rear wheels.

Image: Toyota
Image: Toyota

The car was fitted with suspension components from the MR-Spyder sports car, Tein coilovers, inch-wider fenders to fit with the car’s intended “go kart” driving experience, a one-off widebody kit, and a custom cooling system to keep the engine running right. Toyota said the car was built “to put smiles on the faces of those inside and outside the car,” and I think it was true to the scope of the project.