What's Cupra? Here's what the brand makes now, and what could come to America

With VW's announcement that its Cupra subsidiary will be hitting the U.S. by the end of this decade, we thought it was a good time to take a little look at the brand that not many Americans may be familiar with. And while it doesn't have any history in America, as a standalone brand Cupra's history is pretty short in Europe, too. It launched in 2018, and the brand has its origins as the performance line of Spanish SEAT, which was yet another VW subsidiary. But its focus on performance remains, even as its own brand. Its lineup is a bit unusual, though, as it has its own Cupra models, but also still has high-performance variants of the SEAT line.

And that brings us neatly to the next question, which is: What exactly does Cupra sell? The current lineup has five main models, two of which are variants of SEATs, and the rest are unique to Cupra. Among those SEATs are the Leon (and the wagon version), as well as the Ateca. The Leon is basically SEAT's and Cupra's version of the VW Golf, whereas the Ateca is their VW Tiguan, with each using the same platform and powertrains as the VWs.

As for the Cupra-only models, the first to launch was the Formentor. It's also on the same sort of MQB architecture used by Tiguan, but has much curvier and aggressive styling that further differentiates it from both the Ateca and the VW. While also featuring internal combustion engines like the Ateca, the Formentor (and the Leon for that matter) also has hybrid powertrains available.